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IJRM

Newsletter

The IJRM Newsletter

Welcome to the Newsletter Website of the International Journal of Research in Marketing, the journal of the European Marketing Academy. This newsletter features prominent papers from the journal. Join us to learn about the latest trends in academic marketing research from the world's leading scholars!

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The IJRM Newsletter

ericarnould0

3 days ago5 min read

New Editors Reflections on the First 250 Submissions

New Editors Reflections on the First 250 Submissions Advice for first-time IJRM authors Koen Pauwels, EIC, Eric Arnould Sharon Ng Stefan...

Untangling Consumer Polarization: A Journey From Assumption to Evidence

Carolina Cuervo-Robert

Nov 34 min read

Untangling Consumer Polarization: A Journey From Assumption to Evidence

Written by Carolina Cuervo-Robert, Ph.D. candidate at Toulouse School of Management (France) In recent years, the rise of consumer...

Cultural Dimension of Consumers' Love of Anthropomorphic Products

Ceyda Sinag

Nov 36 min read

Cultural Dimension of Consumers' Love of Anthropomorphic Products

Written By Ceyda Sinag, Ph.D. Candidate at Bogazici University, Turkey It is not surprising to encounter products with human-like faces...

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