The AE Dilemma: Is There a “Right” Level of Subjectivity?
Written by Riya Wadhwani, Ph.D. Student at IIM Udaipur (India) As an AE, a reviewer, or a researcher, join Pradeep Chintagunta on a...
Welcome to the Newsletter Website of the International Journal of Research in Marketing, the journal of the European Marketing Academy. This newsletter features prominent papers from the journal. Join us to learn about the latest trends in academic marketing research from the world's leading scholars!