The IJRM Newsletter

Welcome to the Newsletter Website of the International Journal of Research in Marketing, the journal of the European Marketing Academy. This newsletter features selected papers from the journal. Join us to learn about the latest trends in academic marketing research from the world's leading scholars.

The IJRM Newsletter

Christina Spetzler Gregersen

Blockchain

How Blockchain Will Influence Marketing

A new IJRM initiative explores how Blockchain Technology meets Marketing What comes to your mind when you hear the term blockchain?...

Oct 30
3 min

How fancy Starbucks stores can boost sales of plain packaged coffee?

Premium branded stores can boost sales of the category in all the stores nearby. Why? An interview with Umut Güler on his recent IJRM paper.

Oct 5
5 min

Bonobos, Pasteur’s Quadrant, and Quentin Tarantino: A Conversation with Bram Van den Bergh

Written by Jareef Martuza, Ph.D. candidate at the Norwegian School of Economics Bram Van den Bergh, IJRM AE, shares his early influences,...

Oct 4
4 min

Academic Evolution with Nadia Abou Nabout

Written by Marie Brand, PhD Candidate at WU Vienna Despite having spent nearly three years in the same department, I’ve never really had...

The IJRM Newsletter

The IJRM Newsletter

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