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IJRM

Newsletter

The IJRM Newsletter

Welcome to the Newsletter Website of the International Journal of Research in Marketing, the journal of the European Marketing Academy. This newsletter features prominent papers from the journal. Join us to learn about the latest trends in academic marketing research from the world's leading scholars!

Check out our latest newsletter!

The IJRM Newsletter

Goodbye, but not Forever

Farhana Tabassum

Nov 19 min read

Goodbye, but not Forever

As IJRM begins a new chapter, welcoming Koen Pauwels as the new editor-in-chief, with Sharon Ng, Eric Arnould, and Stefan Wuyts as his co-ed

On optimizing store flyers, author teams and research impact

Lina Altenburg

Oct 315 min read

On optimizing store flyers, author teams and research impact

Saeid Vafainia and Robert Rooderkerk talk about how their paper improved by taking a 360° turn.

The Human Touch in AI: Oguz Acar's Insights on Bridging Technology and Education

David Finken

Oct 296 min read

The Human Touch in AI: Oguz Acar's Insights on Bridging Technology and Education

Written by David Finken, PostDoc at ETH Zurich, Switzerland In his commentary “ Reimagining Marketing Education in the Age of Generative...

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