The Rise of Retailing's Big 5 in the Digital Era
How Technology disrupts retailers’ value creation. An interview with Werner Reinartz and Nico Schauerte on their 2019 IJRM paper....
Welcome to the Newsletter Website of the International Journal of Research in Marketing, the journal of the European Marketing Academy. This newsletter features prominent papers from the journal. Join us to learn about the latest trends in academic marketing research from the world's leading scholars!