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IJRM

Newsletter

The IJRM Newsletter

Welcome to the Newsletter Website of the International Journal of Research in Marketing, the journal of the European Marketing Academy. This newsletter features prominent papers from the journal. Join us to learn about the latest trends in academic marketing research from the world's leading scholars!

Check out our latest newsletter!

The IJRM Newsletter

Farhana Tabassum

Nov 13, 20224 min

Power Distance Beliefs Predict Brand Choices

Jessie Wang validates why power distance beliefs determine consumers’ preferences for mass or niche brands. Does Clintons' choice of a...

Digital assistants can help you exercise more by offering emotional support

Jareef Martuza

Nov 1, 20223 min

Digital assistants can help you exercise more by offering emotional support

Katja Gelbrich, Julia Hagel, and Chiara Orsingher make predictions about the future Can chatbox applications of digital agents offer you...

Too Big to Be in an Open Relationship

T. (Ned) Choungprayoon

Oct 30, 20223 min

Too Big to Be in an Open Relationship

When a big retailer hurts more from a currency devaluation in a coalition loyalty program. An interview with Valeria Stourm on her recent...

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