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IJRM

Newsletter

The IJRM Newsletter

Welcome to the Newsletter Website of the International Journal of Research in Marketing, the journal of the European Marketing Academy. This newsletter features prominent papers from the journal. Join us to learn about the latest trends in academic marketing research from the world's leading scholars!

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The IJRM Newsletter

Unveiling the Creator Economy: Insights from the Marketing and the Creator Economy Conference

Marie Brand

Apr 13
5 min

Unveiling the Creator Economy: Insights from the Marketing and the Creator Economy Conference

Written by Marie Brand, PhD Candidate at WU Vienna When thinking about once-in-a-lifetime trips, New York at Christmas time is on the...

The risks of doing relevant research

Lina Altenburg

Apr 8
5 min

The risks of doing relevant research

Erik Maier talks about how an industry collaboration facilitated his IJRM publication, but also potentially took away his co-authors.

An AI Odyssey: Digital Dreamscape to the Human World

Riya Wadhwani

Apr 2
5 min

An AI Odyssey: Digital Dreamscape to the Human World

Written by Riya Wadhwani, Ph.D. Student at Indian Institute of Management Udaipur, India Prof. Matilda Dorotic at the launch of BI and...

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