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IJRM

Newsletter

The IJRM Newsletter

Welcome to the Newsletter Website of the International Journal of Research in Marketing, the journal of the European Marketing Academy. This newsletter features prominent papers from the journal. Join us to learn about the latest trends in academic marketing research from the world's leading scholars!

Check out our latest newsletter!

The IJRM Newsletter

A Balancing Act: A Conversation with Martin Spann on Values, Technology, and Harnessing Motivation

David Finken

Oct 115 min read

A Balancing Act: A Conversation with Martin Spann on Values, Technology, and Harnessing Motivation

Written by David Finken, PostDoc at ETH Zurich, Switzerland In a thoughtful conversation, Martin Spann , the professor of electronic...

Towards greater climate mitigation: Expanding the scope of sustainable consumer research

Marie Brand

Sep 26 min read

Towards greater climate mitigation: Expanding the scope of sustainable consumer research

Written by Marie Brand, PhD Candidate at WU Vienna In recent years, consumer research has made significant strides in understanding and...

Keeping up with Koen

Jareef Martuza

Aug 316 min read

Keeping up with Koen

Written by Lina Altenburg, PhD Candidate at the KU Leuven (Belgium); and Jareef Martuza, Ph.D. Candidate at the NHH (Norway) First things...

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