In Conversation with Simon Blanchard: His Perspectives on Prediction, Mixed Methods, and Peer Review
Simon and his insights on prediction, mixed-method research, and exceptional review, distilled from decades of academic experience.
Welcome to the Newsletter Website of the International Journal of Research in Marketing, the journal of the European Marketing Academy. This newsletter features prominent papers from the journal. Join us to learn about the latest trends in academic marketing research from the world's leading scholars!